Keefer Brand News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Employees that you will be in the trenches with them. >> we now have the top two tips you need to know to help you grow your business. julie is ceo of lifeway foods, the company behind keefer brand of products. and pink ceiling, women-led or women-focused businesses. i feel like we didn't do you two interest. now that we have that on the table, let's get your tip. start with you, julie. >> one of mine comes from an experience i had with my daughters. they walked into a room where they felt a little uncomfortable. and i said you are rock stars. welcome into every room with confidence and know t...

Finally, when annie went to advice some students and heard the same thing yet again, it was the draw that broke the camel's back. annie did not want her glassware to be something other mothers loved. i thought, i need to do something to make sure they love it, too, and maybe refresh the brand. >> annie could have ignored what she was hearing. the company was doing fine. but the original ohman antique line and items that had been added weren't resinating with new clients. >> we still have customers from day one, even. neiman marcus, burgdorf goodman. they're still selling those pieces. i think ...

Thing, branding. >> brand identity is so important. that is how consumers choose one brand over the other. it's what the brand delivers and makes you feel that you built your decision on. >> katie stopped trying to do everything herself. >> it was just me and i was physically exhausted teaching a 6:00 a.m. class, a 7:00 a.m. class. i would answer all the customer service e-mails, do our marketing and it became way too much physically and everything else that i was doing and that's when i realized, i think i have to hire other people to do this. >> it used to be that sadie would be involved in ...