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>> john is going to be so jealous. oh, my god. >> oh, my gosh. >> kind of light painting, they call it. >> when these amateur photographers get together, they have one thing on their mind, who took the best photos, where, and how they did it. >> i have never done that before, so it's like, it's so exciting. >> for mark, the owner of california based paul's photo, gatherings like these have been the secret weapon that have kept his small camera shop in business while so many others have had to shut down. >> is everybody having fun? >> i'm having fun. >> good. >> we're like the cheers of camera ...

Customers and keeping up with the times. >> as my peers got older, they were not capable of keeping up, as i would not be capable of keeping up if it weren't for pla mark. it's an entirely new ball game. >> if you listen to mark, it's not even a new ball game. it's a completely new business model. >> when me dad started, the camera store business was all about consumables. film, processing, developing. we would see customers on a regular basis. that was the cash flow. that went away with digital. then in 2008, 2009, here comes the internet. and retail is struggling. >> without the predictable ...

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.