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California-based paul's photo, gatherings like these have been the secret weapon that have kept his small camera shop in business while so many others have had to shut down. >> is everybody having fun? >> i'm having fun. >> good. we're like the "cheers" of camera stores, where everybody knows your name, and we really have a good time, and that's the secret. >> paul's photo isn't run by paul anymore. mark, his son, is now calling the shots. and pulling in the customers and keeping up with the times. if you listen to mark, it's not even a new ball game, it's a completely new business model. >> s...

It's so exciting. >> for mark, the owner of california based paul's photo, gathering like these have been the secret weapon that have kept his small camera shop in business while so many others have had to shut down. >> is everybody having fun? >> i'm having fun. >> we're like the cheers of camera stores where everybody knows your name. and we really have a good time with it. that's the secret. >> paul's photo isn't run by paul anymore. mark, his son, is now calling the shot. and pulling in the customers and keeping up with the times. if you listen to mark, it's not even a new ball game. it's ...

As i would not be capable of keeping up if it weren't for mark. it's an entirely new ball game. >> if you listen to mark, it's not even a new ball game. it's a completely new business model. >> when me dad started, the camera store business was all about consumables. film, processing, developing. we would see customers on a regular basis. that was the cash flow. that went away with digital. then in 2008, 2009, here comes the internet. and retail is struggling. >> without the predictable cash flow of film and processing, or the vast product range of the internet, industry analysts say most of t...

Customers and keeping up with the times. >> as my peers got older, they were not capable of keeping up, as i would not be capable of keeping up if it weren't for pla mark. it's an entirely new ball game. >> if you listen to mark, it's not even a new ball game. it's a completely new business model. >> when me dad started, the camera store business was all about consumables. film, processing, developing. we would see customers on a regular basis. that was the cash flow. that went away with digital. then in 2008, 2009, here comes the internet. and retail is struggling. >> without the predictable ...