Mark Coman News Today : Breaking News, Live Updates & Top Stories | Vimarsana

$1,000 worth of revenue tonight, which is okay, but what we're going to do is we're going to get 40 people to have a great experience, and they're going to tell their friends, they're going to post it on facebook, they're going to post it on flicker, they're going to tell all their neighbors, man, i had a great time last night and paul's photo was the place to go. >> mark takes the classes to an olympic sport level. good retailing will create an experience every time you buy something. the u.p.s. man can't create that experience. >> paul's photo is not alone. you can see this ecosystem approac...

California-based paul's photo, gatherings like these have been the secret weapon that have kept his small camera shop in business while so many others have had to shut down. >> is everybody having fun? >> i'm having fun. >> good. we're like the "cheers" of camera stores, where everybody knows your name, and we really have a good time, and that's the secret. >> paul's photo isn't run by paul anymore. mark, his son, is now calling the shots. and pulling in the customers and keeping up with the times. if you listen to mark, it's not even a new ball game, it's a completely new business model. >> s...

Students have gathered in the dark. >> one, two, three. not just to shoot pictures of the christmas lights, but to share the excitement of learning from each other as well as getting amazing pictures. >> look at that. look at that, joan. >> oh, wow. >> look at that. >> yeah. >> see? yes, evelyn! great! i love that! >> it's experiential marketing at its best. mark gathers people together, shows them how to have a great time taking pictures, takes them out for drinks afterwards, and they respond by keeping his business in the black. >> i came into it to take a quickie class to learn how to use a...

>> great scores. great scores from these potential investors here. good luck with everything. >> thank you. >> and thank you both so much for everything. >> thank you. >> that was great. as was so incredibly clear at ces, the world is changing quickly, and your business needs to keep up in order to stay competitive. a while back, we met one business owner who had to face this head on. he was one of the last men standing in an industry that's been decimated by the internet, brick-and-mortar camera stores. despite the insane levels of online competition, he found a way to keep his customers co...