Keith Doesnt Want News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Smaller staff, which helps customers at the cash register. >> we have a couple of managers, we have keith the owner and maybe three or four staff members and that's it. >> even after products hit the shelves, keith says he has to be flexible. his pricing strategy isn't perfect. sometimes the shoppers say prices are too good to be true. >> they'll come and say do you know such and such is charging $2 more for this. you might want to look at this price. >> other times, clients are wary to make a purchase. >> we'll look at what competitors are doing and if we have the room, we'll bring it down a ...

Seen people ask, i've seen that store, you guys got good pricing. >> and keith knows the only way to keep the clients coming in is to keep doing what he's doing, stay competitive. >> i think people on average will look at that price difference and then judge for themselves time, value, and then convenience. that's where they make an internal decision. these are all quiet things that people don't really talk about. in this digital age, consumers are doing more homework before buying and that makes competitive pricing more important than ever. not always easy for a small business when they hav...

Foundation. >> keep its pricing competitive. >> i'm not trying to be the cheapest or the most expensive. we want to have fair pricing that's relative to the industry. >> keith has learned that pricing is more fluid than people may think. >> a roller coaster. that's about the best way to almost describe it. things are erratic, because pricing fluctuates daily, weekly. >> and that's why keith knows where his supply is coming from and why. >> fortunately, we've been tied in with very good distributors have been helpful. before we started, which has helped to set the foundation for us to have comp...

Most consumers is really pricing. >> no matter what anyone says, he believes your small company must always keep on price. >> if the pricing is not there, it could be i like the store. i like what you have but i would rather go down the treat. >> his staff knows it, too. >> i've had customers come to the register and say, really, that's what you're going to charge for that? >> the owner of north meridian hardware in minneapolis says understanding your pricing is a reality of small business. >> people are watching dollars because five dollars saved here, ten dollars saved here, $20, that adds u...

Larger brands, keith can exercise some independence in his buying. >> there's no co-op here. this is 100% ownership by myself. so there's no guidelines that i have to go by. if we're moving outside the scope of where the suggested price is with typical co-ops, we would have to go through certain approva approvals, we don't have to do that. >> that means there's room for negotiation. >> we can say, hey, can you look at this and see if maybe we increase our quantity of what we're ordering for this specific person, can we get a better price on it? >> being small presents keith with a unique chall...