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Tourism NZ tells Aussies to 'Stop Dreaming about New Zealand and Go' in first major campaign since borders open via Special Group – Campaign Brief


May 6 2021, 4:52 pm | BY Ricki Green | 24 Comments
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
 
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub. ....

New Zealand , Richard Betts , Wayne Ching , Lindsey Evans , Ginny Loane , Sarah Cook , Jaime Reid , Anna Bollinger , Tom Martin , Lauren Kerr , Meri Stewart , Dave Gibson , Adriana Arriaga , Alex Antoniou , Cade Heyde , Gemma Reyes , Julian Schreiber , Andrew Waddel , Corey Esse , Sally Lankshear , Tom Johnson , Jack Hutchings , Loren Bradley , Rebecca Grant , Declan Malone , Tony Bradbourne ,

Tourism New Zealand Tells Australians to 'Stop Dreaming About New Zealand and Go'


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Campaign created in partnership with Special Group aims to encourage Australians to seize the opportunity to travel to New Zealand post-lockdown
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.  ....

New Zealand , Richard Betts , Wayne Ching , Lindsey Evans , Ginny Loane , Sarah Cook , Jaime Reid , Anna Bollinger , Tom Martin , Lauren Kerr , Meri Stewart , Dave Gibson , Adriana Arriaga , Alex Antoniou , Cade Heyde , Gemma Reyes , Julian Schreiber , Andrew Waddel , Corey Esse , Stefan Coory , Sally Lankshear , Tom Johnson , Jack Hutchings , Loren Bradley , Rebecca Grant , Declan Malone ,

Tourism NZ tells Aussies to 'Stop Dreaming about New Zealand and Go' in first major campaign since borders open via Special Group Australia – Campaign Brief


May 6 2021, 4:52 pm | BY Ricki Green | 2 Comments
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
 
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub. ....

New Zealand , Richard Betts , Wayne Ching , Lindsey Evans , Ginny Loane , Sarah Cook , Jaime Reid , Anna Bollinger , Tom Martin , Lauren Kerr , Meri Stewart , Dave Gibson , Adriana Arriaga , Alex Antoniou , Cade Heyde , Gemma Reyes , Julian Schreiber , Andrew Waddel , Corey Esse , Sally Lankshear , Tom Johnson , Jack Hutchings , Loren Bradley , Rebecca Grant , Declan Malone , Tony Bradbourne ,