Captains announced for UnLtd: Big Clash
The event is raising funds for UnLtd’s work supporting charities helping young people at risk.
Source: adnews.com.au
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Twitter: Is Elon Musk the biggest obstacle for advertising on X? | Analysis
SOUNDING BOARD: Rebrand or no rebrand, Campaign asks if the real reason advertisers have abandoned Twitter is a lack of confidence in Elon Musk?
Source: campaignasia.com
Twitter: A risky ad spend venture or resurging platform for growth? | Advertising
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
Source: campaignasia.com
Why digital ad spend growth is flatlining
An opportunity to drive greater efficiency in media spend.
Source: adnews.com.au