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South Korean brand Daewoo has entered the Indian consumer electronics market through licensee partner Kelwon Electronics & Appliances. Kelwon plans to invest approximately INR 300 crore ($40 million) over the next three years. The company will introduce Daewoo products in the energy and power, and consumer electronics sectors, adopting a twin brand strategy.
Daewoo brand to be established in India through partnership with local company Kelwon Electronics
It has entered a brand licensing partnership with home-grown Kelwon Electronics and Appliances Private Limited
India Business News: South Korean brand Daewoo has entered the Indian consumer electronics and appliances market through its licensee partner Kelwon Electronics & Applianc
Mumbai: Daewoo, which manufactured Matiz and Cielo cars in India, is preparing for a re-entry into the country, this time focusing on a range of power, energy, and electronic products, including electric vehicles (EVs), Moneycontrol reported.