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Leo Burnett Group Manila won Agency of the Year in the recently concluded Boomerang Awards, the Philippines' foremost show that celebrates digital excellence and effectiveness. It also copped Best of Show for its "McClassroom" campaign for McDonald's, the show's Advertiser of the Year. This marks a
Leo Burnett Group Manila won Agency of the Year in the recently concluded Boomerang Awards, the Philippines’ award show that celebrates digital excellence and effectiveness. Leo Burnett also scored Best of Show for its “McClassroom” campaign for McDonald’s, the show’s Advertiser of the Year. This ma
Published April 2, 2021, 10:48 AM Communications firm Publicis Groupe Philippines said it has started Project Lion Cub, a build-operate-transfer e-commerce solution that enables small and medium enterprises (SMEs), in collaboration with various platform partners, to quickly adapt to the digital normal of doing business. Under the Publicis Groupe Power of One platform, a multi-disciplinary task force across the entire Groupe network of creatives, strategy teams, e-commerce and social specialists from Digitas, as well as Publicis media was formed, and a plan was crafted to help a variety of mic...