'Jive' is coming back to the market- The New Indian Express
‘Jive’ is coming back to the market When the Vazhakulam Agro and Fruit Processing Company Ltd (VAFPCL) was formed for sustainable income generation two decades ago, farmers in Ernakulam had high hopes. Share Via Email | A+A A- By Express News Service KOCHI: When the Vazhakulam Agro and Fruit Processing Company Ltd (VAFPCL) was formed for sustainable income generation two decades ago, farmers in Ernakulam had high hopes. Soon, ‘Jive’, a brand of products launched under the collective, became a household name across the state. Despite providing natural varieties of juices a...