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Phone less. i sat down with tim and spoke to him exclusively. take a listen. you guys announced a tech addiction tool that will almost help us limit our screen time, so what's the thinking behind that? >> we've never been focused on usage as a key parameter. we want people to be incredibly satisfied and empowered by our -- the device that's we show but we've never wanted people a lot of time on them or all of their time on them. it's a personal thing as to how we're rolling out great tools to both make people aware of how much time they're spending and the apps that they're spending them in, b...

Cnn's laurie segall just finished an interview with apple's ceo tim cook. >> you guys announced a tech addiction tool that will help us limit our scree time. >> you know, we've never been focused on usage as a key parameter. and we're rolling out great tools to both make people aware of how much time they're spending and the apps they're spending them in, but also how many times they pick up their phone, how many notifications they get. empowering people with the facts will allow them to decide themselves how they want to come back. >> tell us how you use it. >> i thought i was fairly discipli...

With that valuation, the company says, comes responsibilities, privacy responsibilities, social responsibilities. spenng too mucmoney on their products cnn's laurie segall just finished an interview with apple's ceo tim cook. >> you guys announced a tech addiction tool that will help us limit our screen time. >> you know, we've never been focused on usage as a key parameter. and we're rolling out great tools to both make people aware of how much time they're spending and the apps they're spending them in, but also how many times they pick up their phone, how many notifications they get. empowe...