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You believe that we as human beings can control. >> i absolutely do. i don't subscribe to the machines taking over the world. i don't worry about that. i worry much more about people thinking like machines than machines thinking like people. >> that's interesting. what do you mean? >> i mean forgetting the humanity in things. forgetting that all of our products should be infused with humanity. >> i get the sense that that feels very personal to you what you just said. >> it does. >> why? >> because it's the reason i'm on the earth. it makes it really person, right, that this is the role i play...

Phone less. i sat down with tim and spoke to him exclusively. take a listen. you guys announced a tech addiction tool that will almost help us limit our screen time, so what's the thinking behind that? >> we've never been focused on usage as a key parameter. we want people to be incredibly satisfied and empowered by our -- the device that's we show but we've never wanted people a lot of time on them or all of their time on them. it's a personal thing as to how we're rolling out great tools to both make people aware of how much time they're spending and the apps that they're spending them in, b...

Immigration policy that does allow the best and the brightes. and i'm hoping that we move in that direction. >> some pretty strong words and i will say, you know, they also launched a tech addiction tool that will show you how much time you're spending on your phone. i don't know if i want this, and will tell you how to limit your screen time. this is an interesting tool, but this is a larger moment in technology, where we're looking at the impact of technology on all of us. so we heard a lot of that here. you heard a lot of that in my interview with tim which you can check out online. >> i se...

Cnn's laurie segall just finished an interview with apple's ceo tim cook. >> you guys announced a tech addiction tool that will help us limit our scree time. >> you know, we've never been focused on usage as a key parameter. and we're rolling out great tools to both make people aware of how much time they're spending and the apps they're spending them in, but also how many times they pick up their phone, how many notifications they get. empowering people with the facts will allow them to decide themselves how they want to come back. >> tell us how you use it. >> i thought i was fairly discipli...

With that valuation, the company says, comes responsibilities, privacy responsibilities, social responsibilities. spenng too mucmoney on their products cnn's laurie segall just finished an interview with apple's ceo tim cook. >> you guys announced a tech addiction tool that will help us limit our screen time. >> you know, we've never been focused on usage as a key parameter. and we're rolling out great tools to both make people aware of how much time they're spending and the apps they're spending them in, but also how many times they pick up their phone, how many notifications they get. empowe...