World will be an example that you could share of what s an interesting question. for the company. so yeah they have this crisis but there champ will print out there were a lot of consumer that complain about sticky. sticky hair like that shampoo is causing sticky hair so we put the keyword for a sticky hair under the. name of the product and then we create a chart for them to see the movement of the timeline and whether it s going up or going down and it came out that this issue is not that severe though they are they could hear voices online and it s not strong enough to for the brand to be affected oh yes. ....