Page 28 - Kick Starter News Today : Breaking News, Live Updates & Top Stories | Vimarsana

When people ask you, is it an easier way to raise capital than any other traditional source, it's definitely not easier. it's just different. >> they believe one of the reasons it worked for them is that they already had a passionate base of customers. so they had a built-in audience to go to with the offering. >> it was really just a matter of engaging our customer base. that was really where the majority of the financing came from. very loyal customers that we used our traditional marketing channels to let them know what we're doing and give them the opportunity to invest. >> if you're not p...

Amazon has been huge for our business. >> jeff hayden is chief financial officer for nut pods and he's also madeline's husband. after a long career in investment banking, he's well suited to monitoring the company's bottom line. >> a lot of our kick starter backers loved the product, went on amazon and wrote great reviews. that sort of launched us a little bit on amazon. so we did $10,000 in amazon sales our first month. >> the company's success on amazon has not gone unnoticed. >> how did you figure out amazon? that's probably the first question we are asked. >> we wanted to know too. what ar...

Net pods. >> in fact, we call ned pods the naturally nutty nondairy creamer. >> she put it on kick starter and asked people to donate money but only if she thought it was something people would buy. >> what a specifically said is if you actually think that you would use net pods, then by all means i'd love to have your support. >> in just one she raised $32,000 from 500 people and that she says was her answer. >> it really told me that people wanted to have this. >> with their production in place along with information about future customers, thanks to kick starter, madelyn was ready to launch...

It isn't simple at all. >> it's not enough to just create a product, list it on amazon and wait for the sales to come in. >> he's a former amazon manager and he's now an independent consultant at 180 commerce helping brands launch sales on various internet sites including am done. >> they had a kick starter campaign that was fully backed so they created some following there. they created some offamazon presence, instagram, social media, so people knew about their product before they started selling. >> he says much of net pod's success comes from the social media awareness and following they b...

Borrowing it. then i realized, you know, it's not just me that's looking for something. and that was my lightbulb moment. >> that was only two years ago. today madeline's home-brewed creamer is called nut pods. it's being produced commercially and sold in grocery stores and online. and looking at her annual sales numbers, it's doing remarkably well. >> i can say we're making considerably more than $5 million in revenue. >> how did she turn a homemade recipe into a multimillion-dollar business? for madeline, the answer starts with a question. we needed to know, is this too small of a niche? is ...