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a furrow in technology at the top of their fields. and there's no escaping it. artificial intelligence is everywhere. the past year has been a turning point for al, especially generative ai. that's the tech that creates human like text or imagery based on user prompts. chatgpt was launched in november 2022 and is now widely used. but in march of last year, elon musk was one of many leading figures who warned that it could pose a profound risk to society and humanity. however, it's now common in consumer products, including in the tesla self—driving cars sold by mr musk, and it's in...

over 1,000 miles away. we'll check out a range of other gadgets being showcased here in vegas and hear from two major ceos. one is the big boss of siemens, the world's largest engineering company. and i'm alsojoined by the head of nasdaq, the most famous tech index on the planet, to explore what are the big issues affecting the wider industry. wherever you'rejoining us from around the world, a big hello from las vegas and a warm welcome to the show. this week we're on location at ces, the consumer electronics show. it's notjust a top tech event. it's also one of the biggest conventio...

So can you do 20 kick ups? you've got three lives and if not, you just keep going. the magic is that you can play with all the other kids around the world who also have the football. ok, so why try and gamify football? because kids are dropping out of sports at a rate that we've never seen before. the screens are the new streets and we need to evolve with the times. we need to give them avatars, leaderboards, gamification. we need to give them what they want. and that means putting awesome sensor technology into existing equipment and gamifying it for them. this next product is a ces innovatio...

In other words, a big farm will pay a lot more than a smaller farmer. have you yourself had a chance to walk around the floor here? what do you think is the most exciting tech you've seen here? there's certainly a lot of of ai of artificial intelligence all around. i think what makes us excited is everything you see in our booth today, here in our booth is real out in the field operating, customers can use this anywhere they are. but i think that what we're seeing from a technology perspective opens up a tremendous amount of doors. and we think in agriculture, road building, construction, we'r...