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>> this viral hit is martin drager's brain child. >> we call it stealth campaigns. so that means that you fake something, that you try to convince people in a way that they discuss if something is real or not. >> the video is a subtle campaign for a small german clothing company called kill a thrill. you can make out the company name on the body of the plane. >> if you type in killa thrill on google, you have four results before the campaign. after the campaign, you have 15,000 results. i think they had even more than 100,000 visitors on the website. and the website had been totally unknown be...

>> as soon as the wing flew off, it is like fake. >> i think in the end, we have given like, lots of hints that it can't be real. >> this viral hit is martin drager's brain child. >> we call it stealth campaigns. so that means that you fake something, that you try to convince people in a way that they discuss if something is real or not. >> the video is a subtle campaign for a small german clothing company called kill a thrill. you can make out the company name on the body of the plane. >> if you type in killa thrill on google, you have four results before the campaign. after the campaign, you...

Drager's brain child. >> we call it stealth campaigns. so that means that you fake something, that you try to convince people in a way that they discuss if something is real or not. >> the video is a subtle campaign for a small german clothing company called kill a thrill. you can make out the company name on the body of the plane. >> if you type in killa thrill on google, you have four results before the campaign. after the campaign, you have 15,000 results. i think they had even more than 100,000 visitors on the website. and the website had been totally unknown before. >> he got the results ...

>> this viral hit is martin drager's brain child. >> we call it stealth campaigns. so that means that you fake something, that you try to convince people in a way that they discuss if something is real or not. >> the video is a subtle campaign for a small german clothing company called kill a thrill. you can make out the company name on the body of the plane. >> if you type in killa thrill on google, you have four results before the campaign. after the campaign, you have 15,000 results. i think they had even more than 100,000 visitors on the website. and the web site had been totally unknown b...

>> we call it stealth campaigns. so that means that you fake something, that you try to convince people in a way that they discuss if something is real or not. >> the video is a subtle campaign for a small german clothing company called kill a thrill. you can make out the company name on the body of the plane. >> if you type in killa thrill on google, you had four results before the campaign. after the campaign, you have 15,000 results. i think they had even more than 100,000 visitors on the website. and the website had been totally unknown before. >> he got the results he was after. but how d...