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Has become this other rick perry, and they're trying to get him back there somehow. >> i understand. >> so there's an overcompensation that went on here, i think. >> i've got to tell you. i'm in this business trying to figure out the tone of this program some nights, and sometimes i get a little giddy and have too much fun and other times i get too serious. it is a matter of tone. let's take a look at his ads. his ads have been dynamite. that's his strength. let's take a look at the ad that's set to run in iowa. the perry ad. >> if you're looking for a slick politician or a guy with great tele...

Corn? >> well, he's made good campaign ads before. and in fact, in texas, he's known for skipping out debates, but coming up with killer ads, usually negative ads, but that are very effective. and so as john mentioned, he'll have lots of money. he can still, you know -- >> why can't he do that on stage? is he like a movie star that can't do live theater? >> he doesn't have the talent set to be that person. i don't know how many takes did that commercial take? >> i don't want know. >> 40? 45? 45? i mean, he can't -- he's had plenty of chances now on the national stage to be impressive as a pers...