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Less is more? Consumers have fewer choices as brands prune their offerings

KANSAS CITY (AP) How much choice is too much?Apparently for Coca-Cola, it's about 400 different types of drinks.That's why the bevera ....

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Consumers have fewer choices as brands prune their offerings to focus on bestsellers

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. ....

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Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers

Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers
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Coca-Cola, Kohl's among companies paring shopping choices | Money

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24 cereal flavors or types, down from 49 in 2019. Coca-Cola has discontinued half its drink brands to 200. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice. It’s also more profitable for companies because they’re not carrying over as many leftovers that need to be discounted.

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Little Falls , New Jersey , United States , New York , Toddj Vasos , Kimberly Ribeiro , Sheena Lyengar , Bob Friedland , Paco Underhill , David Berliner , Mark Lepper , Eric Otoole , Tom Kingsbury , Edgewell Personal Care Co , Diet Coke Feisty Cherry , Banana Boat , Wet Ones , Dollar General , General Motors , North America , Open Pit ,

Less is more? Consumers have fewer choices as brands prune their offerings

KANSAS CITY (AP) How much choice is too much?Apparently for Coca-Cola, it's about 400 different types of drinks.That's why the bevera ....

Little Falls , New Jersey , United States , New York , Tom Kingsbury , Bob Friedland , Mark Lepper , Eric Otoole , Kimberly Ribeiro , Paco Underhill , Sheena Lyengar , David Berliner , Toddj Vasos , Edgewell Personal Care Co , Diet Coke Feisty Cherry , Banana Boat , Wet Ones , Dollar General , General Motors , North America , Open Pit ,