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And these rural fantasies of mayberryism. >> the hillbilly shows were everywhere and then they weren't. >> fred silverman who was running programming at cbs said, we're going to get rid of the shows that are the most highly rated and replace them with shows that they thought would be more appealing to that younger audience. >> it changed the face of television. >> my name is norman lear. >> until 1971 he was a very successful if largely unheralded producer/writer in hollywood. but then he burst upon the public consciousness when he took on bigotry with his "all in the family." >> norman lear, ...

(vo) tidy cats free & clean unscented. powerful odor control with activated charcoal. free of dyes. free of fragrances. unscented odor control like that? try tidy cats free & clean. i don't know...our relationship is just kinda boring. uhm, you're not alone. i used to have a limited selection of shows on-demand. and let me tell you, it got very boring. i got directv last week and they have more than 50,000 titles to choose from. but what about my problems? classic narcissist. what was that? nothing. tv without thousands of titles on demand is just kinda tv. don't just kinda tv. directv. sign u...

Demanding standards. >> when i think of tv, i think of the '70s. >> what is this world coming to? >> the american public was hungry for more. >> more was allowed that hadn't been before. >> it was the last decade where it was a campfire television, where there was one in the living room. >> i want to watch an all-black show for a change. >> oh, where are you going to find one? >> here's one -- the los angeles lakers against the milwaukee bucs. >> young people were interested in relevant things. and so television began to reflect that. >> this is cbs. >> really it was very simple. you had three...

"roots" was so incredibly popular is not because abc had so much faith in it, but because abc didn't. >> earlier miniseries were broadcast in weekly installments. and the abc executives determined that if "roots" were to fail, they could just be done with it in seven or eight nights. >> it was high risk, high reward. if it didn't work, you were out a lot of tv time and not many people watching. >> the television premiere on eight consecutive nights attracted the largest audience in the history of the medium. >> there's something about it that seems to touch all human beings. it transcends age ...

♪ turn out the lights ♪ the party's over >> it showed football was an entertainment experience on par with any primetime show you could imagine. >> maybe it was better because you didn't know how it was going to end. >> "60 minutes" decided to peer into the electronic future to take a look at what may be in store for television viewers in the decade of the '70s. it is television by cable, a communications revolution that could radically alter our way of life. >> cable for quarter of a century, there's nothing distinctive about it. just a way for you to get what everybody else can already g...