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WPP uncovers the shifting values, priorities and perceptions of Aussies in 2022

Kindness is the most important value for most (81%) Australians Most Australians (63%) fear expressing our honest views online for fear of retribution The pandemic has meant more authentic social media representation, as fewer (-38%) respondents misrepresent their lives since 2018 SYDNEY, Aug. 1, 2022 /PRNewswire/ WPP, Australia & New Zealand, today announces the launch of Secrets and Lies Chapter Six: 'Fact, Fiction and What's New in 22?'. The report, which revisits key themes from the previous five reports, shows how the perceptions and priorities of 2,000 Australians have shifted over the past four years against the country's rapidly changing political, cultural, and social backdrop. Multifaceted truth-telling Aussies are more partial to telling lies than ever before. Forty-twoper cent ofus have lied about our whereabouts to family or friends compared to 27 per cent ofus in 2018. Additionally, 29 per cent ofus use work as an excuse to avoid time with them, a 9 ....

New South Wales , New Zealand , Rose Herceg , Lies Chapter Six , Kindness Is The Most Important Value For 81 Australians 63 Fear Expressing Our Honest Views Online Of Retribution Pandemic Has Meant More Authentic Social Media Representation , S Fewer 38 Respondents Misrepresent Their Lives Since 2018 Sydney , Dug 1 , 022 Prnewswire Wpp , Australia Amp New Zealand , Oday Announces The Launch Of Secrets And Lies Chapter Six 39 Fact , Iction And What 39s New In 22 39 The Report , Hich Revisits Key Themes From The Previous Five Reports , Hows How The Perceptions And Priorities Of 2 , 000 Australians Have Shifted Over The Past Four Years Against Country 39s Rapidly Changing Political , Nd Social Backdrop Multifaceted Truth Telling Aussies Are More Partial To Lies Than Ever Before Forty Twoper Cent Ofus Have Lied About Our Whereabouts Family Or Friends Compared 27 Per In 2018 Additionally , 9 Per Cent Ofus Use Work As An Excuse To Avoid Time With Them , A 9 Per Cent Jump From 2018 Millennials And Generationz Are More Likely To Lie Than Generation X , Aby Boomers And The Silent Generation In Each Of These Scenarios However , Here Are Two Key Areas Where Aussies Liea Lot Less To Our Employers And On Social Media While 52 Per Cent Of Us Regularly Lied Four Years Ago , Hat Number Has Fallen To 28 Per Cent Additionally , 9 Per Cent Of Us Previously Mispresented Our Lives On Social Media Now That Number Has Fallen To 11 Prosperity , Airness And Kindness We Have Seena Rapid Decline In Perceptions Of Prosperity Fairness Since 2018 , Ith Just 56 Per Cent Of Respondents Believing That Fairness Exists In Australia Today , Ompared To 77 Per Cent Of Those Surveyed In 2018 Perceptions Prosperity Have Also Decreased From 65 Regarding Our Values , 1 Per Cent Of Those Surveyed Say Nothing Is More Important Than Kindness In 2022 Despite This , 0 Per Cent Have Admitted To Hurting Someone Physically Or Emotionally ,