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Paul. he is out to kill obama care and target any republican who stand in his way. business week's josh green writes, as demint sees it, if republicans would just toughen up and start singing from the same hymnal public opinion may swing to his side. >> joining me now, senior editor, josh green, and msnbc's correspondent. when jim demint left the senate, going to go to the heritage foundation, leave the senate he would be more effective when he left the senate. and some of us made fun of that saying how ridiculous a notion that he could possibly, a senator could be more effective after leaving...

>> we all know demint was in the senate, mitch mcconnell's chief tormentor, leading voice of dissent on the right-wing of the republican caucus. he did manage to get a lot done. i explain in the piece, talking and traveling with demint. he became frustrated. heritage would be a better platform. it would allow him the money and political resources to start a movement, from outside to force the changes he wasn't able to bring about from inside the senate. >> i think, josh, might have the workings of an agreement here. because -- here's my new position. jim demint could not have been less effecti...

Think it destroys the future of his republican senator son. but this is the biggest and most important question when you give consideration to the general election ahead. and who knows the answer. >> and the dynamic in south carolina is going to be different. the unemployment rate in iowa is 5.7%. in new hampshire, it's 5.2%. in south carolina, unemployment, 9.9%. >> so if there's a market for populism -- >> that would be it. >> anti-mitt romney populism, going after his vulture capitalism, as they've been saying, that would be the place for it. >> and a company that was the victim of bain in ...