John Lewis ditches 'Never Knowingly Undersold' slogan in age of online retail
The promise was introduced nearly 100 years ago when there were only two branches of the retailer.
Source: impartialreporter.com
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John Lewis axes Never Knowingly Undersold price pledge after almost a century
Employee-owned department store is swapping the price match promise for a 'Quality & Value' pledge
Source: telegraph.co.uk
John Lewis ditches 'Never Knowingly Undersold' slogan in age of online retail
The promise was introduced nearly 100 years ago when there were only two branches of the retailer.
Source: theargus.co.uk