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300 in UAE cut their hair short for cancer patients Saman Haziq/Dubai (Supplied) The massive hair donation drive was launched by hair oil brand Dabur Amla in October 2020. More than 300 women from across the UAE happily cut their hair short for cancer patients. The massive hair donation drive was launched by hair oil brand Dabur Amla in October 2020, with the aim of encouraging women to donate their tresses that would be converted into wigs for cancer patients. Eighteen-year-old Indian national Nour Ahmad was one of the teenagers who took part in the campaign. “This is such a simple yet mea...

Future belongs to e-commerce and digital first reporters@khaleejtimes.com Filed on December 30, 2020 Traditionally, brands were able to build competitive advantage by scaling up their capabilities in Sales and Distribution, Advertising and Media Spends E-commerce in the Mena region is on the cusp of a disruption. Souq.com being taken over by Amazon.com, and the launch of noon.com are some of notable high profile investments which indicate a clear emergence of e-commerce in the region. Then there came the game changer – Covid-19 that is fueling the fiery growth of this disruptio...