Future belongs to e-commerce and digital first
Future belongs to e-commerce and digital first reporters@khaleejtimes.com Filed on December 30, 2020 Traditionally, brands were able to build competitive advantage by scaling up their capabilities in Sales and Distribution, Advertising and Media Spends E-commerce in the Mena region is on the cusp of a disruption. Souq.com being taken over by Amazon.com, and the launch of noon.com are some of notable high profile investments which indicate a clear emergence of e-commerce in the region. Then there came the game changer – Covid-19 that is fueling the fiery growth of this disruptio...
Source: khaleejtimes.com