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McCann1886 successfully applies lockdown lessons for Steers McCann1886 is successfully applying the lessons it learnt during last year s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the Covid-19 lockdown allowed it to develop work that proved so in-sync with Steers’s mostly metropolitan male 18-to-34-year-old target market that it performed beyond expectation. Now, some nine months later, the agency is applying the approach and lessons it learnt during the various lockdown phases to the 60-year-old fast-food burger restaurant chain’s latest campaign. McCann1886 chief creative officer, Stuart Stobbs, explained that, when 2020 didn’t quite go according to anyone’s plan, they turned to the McCann global mantra – ‘creativity is the only way to survive’ – for inspiration and to redefine the agency. ....