Love Your Melon Bought by New York-based Retail Platform
Minneapolis-based Love Your Melon has been purchased by New-York based e-commerce holding company Win Brands Group.
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Minneapolis-based Love Your Melon has been purchased by New-York based e-commerce holding company Win Brands Group.
The funding round will support Win Brands' omnichannel platform and its portfolio of brands.
Permission granted by Win Brands Group Which DTC brands succeed and which fail is dependent on a variety of factors. It's not as simple as a great ad, a strong vision or a catchy name. Retail is a complicated business, and requires a complicated skill set. As DTC brands have grown, that's driven them to pull in retail veterans for executive roles, sell to retail giants like Walmart or P&G, and look to investors for help scaling. Venture capital funding has been the traditional route of many DTC brands looking for growth, but more nontraditio...