Tour company's savvy shift from backpackers to wineries pays off
STACY SQUIRES/Stuff Cheeky Kea tours owner Jesse Holmes to switch to doing tours to wineries for tastings and lunches. PHOTO: Jesse Holmes In the past six weeks 360 people have visited Waipara cellars with Cheeky Kea Tours which charges about $86 a head for a group of 10 which covers transport, lunch, snacks and tastings at three wineries. “The local market was not something we were looking at. We’re getting young people in their twenties, right through to retirement village residents.” Holmes said he had added a stop at a Kaiapoi brewery to satisfy some of his male customers. “Th...
Source: stuff.co.nz