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Sit down, get your backside trackside and let us tell you a story about a special bit of racing memorabilia. Legend has it that after his hat-trick winning run in ‘84 Brocky dropped his racing glove somewhere upon the track at Mt Panorama, only to be found by a wide-eyed and impressionable young rac
Celebrating 60 years of the Bathurst 1000.
To celebrate 100 laps around the sun, Repco has filled its ‘Driven by Passion for 100 Years’ campaign to the brim with hidden car history, via Thinkerbell.
Thinkerbell Wins Repco Creative Account Repco’s recently signed a 5-year partnership with Supercars and will sponsor the Bathurst Repco 1000 in October 2021. Thinkerbell has won the Repco Australia and New Zealand account following a competitive pitch. The agency will replace Cummins & Partners and take over strategy and creative ideation duties. “The journey Thinkerbell took us on was brilliant. They got to the heart of our challenge and have found an excellent way to bring to life Repco’s experience and passion,” said Amy Frangos, Executive General Manager Strategy and Marketing of ...
The agency will oversee the firm’s brand, retail and trade activations. Thinkerbell’s appointment comes as the automotive parts retailer kicks off a five-year naming rights deal with Supercars and sponsorship of the Bathurst Repco 1000. The Repco Supercars Championship, as it will now be called, last week signed a three-year strategic partnership with open web discovery and recommendation platform Taboola. ADVERTISEMENT Thinkerbell chief executive Margie Reid said the agency will build on Repco’s recent “transformation”. “Repco’s passion for motorsport and the automotive industr...