Ritu Kumar launches Label Basics | INDIA New England News
By Puja Gupta New Delhi– Catering to an increasing trend of work-from-home, athleisure and an overall need for more relaxed casual wear, veteran designer Ritu Kumar has launched Label Basics under her fashion brand. IANSlife speaks to Amrish Kumar, Managing Director of Label Ritu Kumar, to know more about the new collection and how it aims to cater to the ever changing consumer consumption patterns. Excerpts: The brand has always been known for the heritage prints and rich colors. Label Basics seems a change in direction and aesthetics, tell us more. Kumar: Over the past year and so, there ...
Source: indianewengland.com