Why feminine hygiene start-ups find traditional brick-and-mortar distribution unviable
Why feminine hygiene start-ups find traditional brick-and-mortar distribution unviable The Rs 5,000-odd crore feminine hygiene market (dominated by P&G and Johnson & Johnson with over 90 per cent market share), has witnessed the entry of a host of new-age brands in the past few years Ajita Shashidhar | March 6, 2021 | Updated 10:01 IST Stigma around menstruation in India has made shopping for sanitary products an unpleasant experience, especially in traditional stores Every time a woman buys a pack of sanitary napkins at her neighbourhood grocery store, it is the man behind the counter who i...
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