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Amadeus: Covid supercharging the shift to tech for airlines

Amadeus: Covid supercharging the shift to tech for airlines
4 Mar, 2021 05:00 AM
4 minutes to read
Emirates is in the early stages of a health passport rollout. Photo / Supplied
Aviation, tourism and energy writer for the NZ Heraldgrant.bradley@nzherald.co.nz@gbradleynz
The pandemic has supercharged the adoption of technology that will result in a better passenger experience when the recovery starts, says an industry tech supplier.
Amadeus is one of the biggest booking systems and tech
firms for airlines and its regional head Lance Batty says digital transformation will become critical for airlines post-pandemic.
"Over the last five years airlines have become better at brand merchandising strategies, personalisation and customer experience [using tech] - what's happened with Covid is what has hyper-scaled that."

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