Villarica dominates 2023 Marketing Excellence Awards, breaks record for most campaign wins • BMPlus
Pawnshop pioneer Villarica made history in this year’s Marketing Excellence Awards (MEA) when its campaign “Dapat SURE Ka. Dapat Villarica.” received seven trophies – besting the six-award record set for a single campaign by Doritos in 2021. Villarica’s SURE campaign earned two Gold awards for Excellence in Consumer Insights and Media Strategy; three Silvers for
Source: businessmirror.com.ph
