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For FMCG firms, e-commerce is no longer an option. It's an imperative - Vimarsana News

For FMCG firms, e-commerce is no longer an option. It's an imperative

For FMCG firms, e-commerce is no longer an option. It's an imperative A spokesperson for ITC, which makes staples, packaged biscuits, frozen foods, shampoo and deodorants, said the company’s e-commerce sales have almost doubled from 2.6% in 2019-20 to 5% by 2020-end. Synopsis In the fifth edition of its FMCG forecast, researcher Nielsen said e-commerce contributes 3% to overall FMCG sales in India, but that the pandemic would change that as more shoppers take to online purchases. NEW DELHI: Large Indian FMCG companies said they expect e-commerce sales to continue growing faster than other r...

ET Startup Awards 2020: ET Startup Awards Dialogues: Startups, Big Tech need to start talking - Vimarsana News

ET Startup Awards 2020: ET Startup Awards Dialogues: Startups, Big Tech need to start talking

Synopsis While everyone realises that building a business together can be enormously rewarding for both startups and corporates, the outreach attempts have been few and far between. At the second panel discussion, leaders take on the issues impeding collaboration and joint innovation. ETtech With India's startup ecosystem on track to produce a hundred unicorns by 2025, the pace of collaboration between startups and big tech is expected to accelerate. Sequoia Capital's Rajan Anandan, Google Cloud India's Karan Bajwa, WhatsApp India's Abhijit Bose, InfoEdge cofounder Sanjeev Bikhchandani, Port...