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Mahindra Announces New OJA Tractor Brand

Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced "OJA" as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolizes Vitality, Energy & Strength. ....

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Mahindra's global tractor program, codenamed K2, will be launched under the brand name "OJA"

Mahindra's global tractor program, codenamed K2, will be launched under the brand name "OJA"
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Mahindra's global tractor program, codenamed K2, will be launched under the brand name

The Mahindra OJA will have four sub-tractor platforms the Sub Compact, Compact, Small Utility and Large Utility tractor categories, covering 40 models across various multiple HP points. ....

Andhra Pradesh , United States , Hemant Sikka , South East Asia , Mahindra Zaheerabad , Energy Strength , Mahindra Research Valley , Farm Equipment Sector At Mahindra Ltd , Mm Ltd , Mahindra Tractors , Farm Equipment Sector , Mitsubishi Mahindra Agriculture Machinery , Sub Compact , Small Utility , Large Utility , Future Ready , Plus Series , Total Productive Maintenance , Mahindra Global Tractor ,

Mahindra's global tractor program, codenamed K2, will be launched under the brand name 'OJA'

Mahindra Tractors introduced OJA as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. ....

Andhra Pradesh , United States , South East Asia , Mahindra Zaheerabad , Hemant Sikka , Farm Equipment Sector At Mahindra Ltd , Energy Strength , Mahindra Research Valley , Mm Ltd , Farm Equipment Sector , Mitsubishi Mahindra Agriculture Machinery , Sub Compact , Small Utility , Large Utility , Equipment Sector , Future Ready , Plus Series , Total Productive Maintenance , Mahindra Limited ,

Family business: Innovating quickly, a real recipe for success

The ability to engage with change is vital in business, say the owners of successful family firms Timbertrove and Dualtron ....

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