Detailed text transcripts for TV channel - MSNBC - 20130908:11:41:00
>> right. >> i think that's where you want a good understanding of your brand. you look at larry winget. he has a book that says "grow a pair." you know it's going to be direct. that message is very clear. >> you don't know larry very well. he's not direct at all. larry is a shrinking flower over there in the corner. larry, one other thing i took from the piece, this idea that he listened to his customers. the customer said this isn't the product i want, i want something else. immediately he changed it. >> there are a lot of great business lessons in the video we just saw. he does listen to hi...