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For the first time, LeoVegas is launching a global marketing campaign with a new commercial concept. With this new concept, the company will create unified communication, consistent across all markets. The new concept will take place at LeoVegas’ fictitious headquarters in the LeoUniverse. This will be rolled out with localised adaptations during the first quarter of 2021. This spring, the gaming company LeoVegas is launching a global marketing campaign. In connection with this, the company will introduce a completely new commercial concept; LeoUniverse, where the company’s fictitio...

LeoVegas launches ‘LeoUniverse’ marketing initiative Share Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering the best customer experience starts with our marketing.” ...

Carlsberg 0.0 Charts All The Things You Can Do Better Sober—Like Parking a Spacecraft Mads Mikkelsen stars in the brand's first global spot, from Grey Europe Danish actor Mads Mikkelsen appears in first global ad for Carlsberg 0.0. Carlsberg / Grey Europe January 8, 2021 After the excesses of the holidays, many people pledge to cut back on drinking as a New Year’s Resolution—which makes January a perfect time for Carlsberg to run an its first global ad for its alcohol free beer, Carlsberg 0.0.