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Right, that the cigarettes are at now in the state. this time around, even fewer californians are smoking. and when they first started polling on this subject this year, when they first started polling on the i hate cancer bill, people if california loved it even more than they loved the idea back in 1998. the idea of a new $1 a pack cigarette tax was winning by more than a two to one margin in the state. 67% of people in california saying they were in favor of this new cigarette tax. that is a slam dunk. the poll was released by the public policy institute of california in march. march. march of this year. march of this year is not that long ago. march is a number of weeks ago, that is small enough that you do not have to take off your shoes in order to count that number of weeks. it was in march, march that californians were for the new cigarette tax at a rate of 67%. but also in march, the tobacco ....
But let me put it this way. you think the right spent a lot of money on the scott walker recall yesterday? i mean, they broke every state record, right? that was off the charts, post-citizens united, special loophole, unlimited spending, tens of millions of dollars spent in that wisconsin race as the whole country looked on in amazement at the amount of money that was flowing to scott walker. well, the tobacco companies in california had a war chest that was bigger than the whole scott walker deal. do you want to know where the most money was spent in politics yesterday? bigger than wisconsin was just one side of this one ballot initiative in this one state. tobacco companies ponied up close to $50 million to fight the cigarette tax ballot initiative in california. and hey, wouldn t you know it, it worked. before the ad campaign, remember, in march, 67% of californians were going to vote for the cigarette tax. what happened last night? 50/50 split. in terms of the preliminary numbers t ....