Benzinga Cannabis Hour Recap: The Importance Of Partnerships, Trustworthy Products, Being Recession-Proof
As cannabis gains wider acceptance, brands are faced with a major challenge — breaking into new markets. TILT Holdings (OTCQX:TLLTF) president Gary Santo thinks that a key to understanding the present state of things within the industry is to look at the future and the trend of many "brands coming east" following legalization. "Understanding how to sell in those markets, the limitations associated with the regulations, including what you can put on your products, and how you can market your brand" is a road to success, Santo said on the most recent episode of the Benzinga Cannabis Hour ...