Citroen names Laurent Diot head of Europe in bid to regain share
Laurent Diot, a veteran Renault executive and now head of marketing at Abarth, becomes director of enlarged Europe region at the Stellantis brand.
Source: autonews.com
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Is Abarth the next BMW M, Hyundai N or VW R? The Italian performance brand's global marketing boss has no doubts
There’s nothing like some performance personality to lift the character of an otherwise conservative car brand, as the long-term success of direct subsidiaries like Audi Sport, BMW M and Mercedes-AMG will attest.'Win on Sunday, sell on Monday' competition success morphing into focused road-going models that attract a loyal fan base and spread a warm glow over the rest of the company’s model range.
Source: carsguide.com.au