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ONE of the things that a speaker during Shiseido’s “Lavender Ring: Makeup & Photos with Smiles” event struck me. “We’re very much in demand during October, which is Breast Cancer Awareness Month. But the rest of the year, it’s quiet,” said the speaker. What the speaker said struck a chord…
The Lavender Ring project was launched by Yasuaki Misonou, a lung cancer patient, to change the image of people with the disease.
A project launches in Japan in 2017 by a cancer patient to help dispel the image of those suffering from the disease as incurable victims has been gaining momentum internationally, with beauticians, advertisement professionals and other volunteers getting involved to help change perceptions.
Shiseido's booth presents new launches, limited editions and travel-exclusive products from 11 brands