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KUALA LUMPUR, Sept 21 — Lazada is collaborating with the Malaysian Digital Economy Corporation (MDEC) to drive the “Jualan Murah Keluarga Malaysia (JMKM) @ DE Dagang” by...
The battle between e-marketplaces Lazada and Shopee is heating up as they both launch new marketing campaigns to attract spending from online shoppers and capitalise on the growing sector.
One of the leading Southeast Asian eCommerce giants claims that they "don't tolerate" the sale of counterfeit products on their platform — but they're still working on how to completely purge the online marketplace with inauthentic products.
About 57 per cent of shoppers in the region search for products directly on e-commerce marketplaces, establishing e-commerce platforms as new search engines.
Lazada is preparing to make its first foray into Europe, building on the success of the Alibaba-owned e-commerce platform in Southeast Asia, as it seeks to take on rivals such as Amazon.com and Zalando.