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>> so why didn't he keep it up? why'd he go after benghazi for two weeks? why'd he change from business experience? >> i have no idea. and, you know, really you almost saw what happened. it's like all of a sudden they woke up and said my god we can win this thing and didn't keep on the same path. everybody started kind of taking credit for that one good night instead of trying to recreate it night after night. >> let's cut ahead now. i love what you said about david axelrod and saying the guy wouldn't sell his religion. he couldn't sell the good work he did with relief society and looking out ...

Looking out for members of his lds group. he couldn't do that without selling the philosophy of the religion? >> there were family and friends that wanted the campaign to emphasize things romney had done. that was who he really was, talk about that. and a at the convention there was an effort to have a moving video. the problem is this ran before the networks broadcast in primetime, the commercial networks. and then in primetime of course was clint eastwood. so the message that got out was not -- >> that was a hail mary, that clint eastwood. it could have been worked but didn't. >> some of the...

Chris, is remember a week before that debate we were already starting to write the eulogy for mitt romney and nobody thought he could win. we were talking about the nrcc dumping romney and worrying about house members. all of a sudden in one night, everybody believed. >> yeah. >> and it changed the dynamics of the race. >> so why didn't he keep it up? why'd he go after benghazi for two weeks? why'd he change from business experience? >> i have no idea. and, you know, really you almost saw what happened. it's like all of a sudden they woke up and said my god we can win this thing and didn't kee...