B2B Social Media Marketing: What's Working and Why
PHOTO: 1STunningART Those crafting B2B social media marketing programs should consider employee branding, showcasing C-Suite executives and connecting social media and Account-Based Marketing (ABM) efforts. Those are some of the hot-ticket trends in the business of business-to-business social media marketing, according to Carter Hostelley, founder and CEO of Leadtail, a B2B social media consultancy. âWhen I think about B2B social today, companies are very active on social,â Hostelley said. âAnd the thing I always used to say, and I think it still holds true, is the B2B social ...
Source: cmswire.com