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Share it LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience. As you can see in the video, the first addition is a new 'My Company' tab on LinkedIn company pages, which will include 'Recommend' and 'Content Suggestions' listings, enabling businesses to facilitate direct sharing of relevant posts, and increase internal engagement with such among employees. As explained by LinkedIn: "Page admins can now curate organic content through a new “Recomm...

A Comprehensive Guide to LinkedIn Sponsored Updates When it comes to growing your brand and boosting your revenue, social media matters. Here's why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. The biggest challenge? Finding the right platform for your social media posts where you can connect with your ideal audience. While many businesses leverage sites like Facebook, Instagram, and Twitter to promote their content and increase conversion rates, there's also a case to be made for more business-focu...

Share it This will be helpful for LinkedIn managers - this week, LinkedIn has expanded the roll out of its new company page administrator roles, which provide more options for maintaining your business' on-platform presence. As explained by LinkedIn: "LinkedIn Pages offer Page Admin and Paid Media Admin roles to allow for tiered levels of management for all activities related to your Page. Page Admin and Paid Media Admin roles can be granted to members, associated employees, and advertisers." The paid media roles are not new, but LinkedIn has added some new internal access tiers to provide mo...