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The B2B Digital marketing space is considered an emotion-free zone where customers make logical buying decisions...

8 Campaign Outcomes and the LinkedIn Strategies to Get There Determine which objectives lead to which outcomes I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the story. This makes sense—it tends to be much easier to chart a path when you know exactly where you’re going.  This was largely the impetus behind the redesigned Objective-Based Advertising (OBA) experience in LinkedIn Campaign Manager. You begin with what you hope to accomplish, and then build your campaign around it from the start. Advertising o...

Share it LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience. As you can see in the video, the first addition is a new 'My Company' tab on LinkedIn company pages, which will include 'Recommend' and 'Content Suggestions' listings, enabling businesses to facilitate direct sharing of relevant posts, and increase internal engagement with such among employees. As explained by LinkedIn: "Page admins can now curate organic content through a new “Recomm...