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8 Campaign Outcomes and the LinkedIn Strategies to Get There
Determine which objectives lead to which outcomes
I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the story. This makes sense it tends to be much easier to chart a path when you know exactly where you’re going. 
This was largely the impetus behind the redesigned Objective-Based Advertising (OBA) experience in LinkedIn Campaign Manager. You begin with what you hope to accomplish, and then build your campaign around it from the start. Advertising on LinkedIn has always been focused on driving specific business results, but now the process is more intuitive and seamless for users. Our new LinkedIn Objective-Based Advertising Guide takes you through all the details. ....

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