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9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event? If you re like me, it s more likely that you signed up and attended the first ten minutes, and then started flipping through emails or answering Slacks. Or, worse you signed up for the event and totally forgot about it. Let s be honest: most webinars aren t great. They re certainly not inducing Netflix cliff-hanger levels of anticipation and excitement. But they re also an effective form of lead generation, nurturing, and sales enablement. In fact, if you do webinars right, you can attract new prospects to your business, establish your brand as a thought leader in the industry, and increase business revenue. ....