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a little over 30. a little north of 30. we came out and started to panic and gave us an opportunity to say the jobs we were supposed to do after business school don t exist anymore. we always loved clothes and lived in london and spoiled by this idea of german street and going sort of one great specialist who does it really well. we came back from the states. i m from virginia and paul from louisiana and had trouble finding things as simple as shirts that fit well, the right quality that lasted a long time. what if we had an american shirt maker that focused on fit and quality based in the u.s. and had an american brand. see the shirts everywhere now. you sort of cracked the code in terms of men are difficult to shop for. it s this fit of the shirt and you found it. how did you grow the business? how is it i see them everywhere now and i can tell it s a ledbury. that s encouraging. we like to hear that. it s been word of mouth. ....
And the other day they would be packing boxes, trying to get ready for the fedex guy. promoting the ledbury brand beyond word of mouth. going out and getting your own customers, creating a strong digital marketing strategy for us to say, hey, we re here. we make great shirts. try them and you ll see. the order of their pitch was deliberate. not only were we raising money to address these three pillars, we re doing it in that order. and ledbury s business plan was being updated and improved. you re sharing your dream, insides and inner workings of your company with other people who are smart enough to help you out. not every investor said yes. one or two people did say no. timing wasn t right. it wasn t right for them at the right time. we still gained a lot of value from all those conversations. it helped that they knew what ....