The Physical And Digital Worlds Continue To Blend—Here's How Retailers Can Take Advantage
Embracing where technology is headed next is a key consideration for retailers in the months and years ahead.
Source: forbes.com
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Brands Use Mobile Data to Deepen Loyalty With Customers
Digital and in-app loyalty programs gathering data hold the potential to boost customer retention through personalized rewards.
Source: pymnts.com
Retailers Simplify Loyalty Programs to Make Consumers Return
Retailers are streamlining their loyalty programs, making them easier for customers to use and more personalized.
Source: pymnts.com
Cracking the Customer Loyalty Code: Flexible Programs Tailored to Everyday Needs
Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul,…
Source: biztoc.com
Consumers Want Flexible Loyalty Programs for Daily Needs
Engage People's Len Covello tells PYMNTS that consumers want their merchants to surface offers that relate to everyday spending — such as on groceries and gas.
Source: pymnts.com