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Future. i think we're ready to move. >> if you saw it on television, clearly kennedy had won that debate. >> gentlemen, thank you very much for permitting us to present the next president of the united states on this unique program. >> it was the beginning of a new form of political craftsmanship. you could structure a message appropriately for the tv camera, you could have a huge impact. and if you couldn't, you were toast. >> i would like to now give a real tonight welcome to senator from massachusetts, mr. john kennedy. [ applause ] maf may i ask you so i don't look too naive, a tough quest...

>> let's don't watch that. try to find a western. >> all right. >> once everyone had a tv set in their living room and advertisers had fully gotten a grip on how effective this was a way to sell products, the very definition of what you were doing was to create entertainment that would appeal to as many people as possible. >> beaver, eat your brussels sprouts. >> i can't. my stomach's filled up to my throat. >> no excuses. >> "leave it to beaver" was something that a lot of families understood. it's the first show that was ever shot from the perspective of a child. >> beaver. >> most people ha...